Bradley Insurance Solutions aims for our website to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA, published by the World Wide Web Consortium (W3C). These guidelines explain how to make web content more accessible to people with disabilities, including visual, auditory, cognitive, motor, and speech impairments.
WCAG 2.1 Level AA is currently the recognized standard for web accessibility compliance under:
We also consider the developing WCAG 2.2 guidance in our ongoing improvements, as the standard is continuously evolving.
We have implemented the following accessibility features and practices across our website:
A "Skip to main content" link appears at the top of every page for keyboard and screen reader users to bypass repetitive navigation.
Pages use proper heading hierarchy (h1–h4), landmark regions (nav, main, footer), and semantic elements to support assistive technology navigation.
Interactive elements including navigation menus, tab panels, accordions, and form controls include ARIA labels, roles, and expanded/selected state attributes.
All interactive elements — navigation, forms, accordions, tabs, and buttons — are reachable and operable by keyboard alone without requiring a mouse.
Visible focus rings appear on all interactive elements when navigating by keyboard, using our brand gold color (#fbbf24) for high contrast.
Text and interactive elements are designed with contrast ratios that meet or exceed WCAG 2.1 AA requirements (4.5:1 for body text, 3:1 for large text).
All interactive elements have a minimum touch target size of 44×44px as recommended by WCAG 2.5.5 and Apple/Google accessibility guidelines.
Meaningful images and icons include descriptive alt text. Decorative images use empty alt="" attributes to be ignored by screen readers.
The site responds to viewport size and zoom levels, maintaining readability and functionality when text is scaled to 200% without horizontal scrolling.
Animated elements (sparkle cursor effects) are restricted to pointer/hover devices only and do not include rapid flashing that could trigger photosensitive conditions.
All form fields have associated visible labels. Required fields are marked. Error messages are descriptive. Forms can be completed by keyboard alone.
All pages declare lang="en" in the HTML element, enabling screen readers to use the correct language settings.
Our website is partially conformant with WCAG 2.1 Level AA. "Partially conformant" means that some parts of the content do not yet fully conform to the standard. We are actively working to address identified gaps. Below is our current status by WCAG principle:
| Principle | Status | Notes |
|---|---|---|
| Perceivable — Content must be presentable in ways users can perceive | Mostly Conformant | Text alternatives present on most elements; some complex SVG graphics may lack full alt descriptions. Color is not used as the sole means of conveying information. |
| Operable — Interface components must be operable | Largely Conformant | All functions reachable via keyboard. Focus indicators present. No keyboard traps. No time limits on form submission. Skip navigation implemented. |
| Understandable — Information and operation must be understandable | Largely Conformant | Language declared. Navigation consistent. Error identification and description present in forms. Plain language used throughout. |
| Robust — Content must be interpretable by assistive technologies | Partially Conformant | ARIA implemented on key interactive elements. Third-party embedded components (Quote & Apply widget on Life page) may have their own conformance limitations we do not control. |
Despite our efforts, we are aware of the following limitations and are working to address them:
aria-hidden="true" and may not be fully described for screen reader users in all contexts. We are working to ensure all meaningful visual content has text alternatives.Our website is designed to be compatible with the following assistive technologies:
prefers-reduced-motion media query support across all pages for users who have enabled reduced motion in their OS settings.We test our pages primarily with VoiceOver on macOS/iOS and keyboard-only navigation. We are not able to guarantee compatibility with all assistive technology combinations, and we welcome feedback if you encounter issues with specific tools.
We understand that despite our best efforts, some users may encounter barriers on our website. Insurance is too important to let a technical limitation stand between you and the coverage you need. If you are unable to access any part of our website or use any of our online forms, we offer the following alternatives:
Our commitment is that no one is turned away or receives inferior service because of an accessibility barrier on our website. If you can't use the site, call us. We'll handle everything.
We welcome your feedback on the accessibility of our website. If you encounter an accessibility barrier, have difficulty with any feature, or want to report a potential violation, please tell us. Your feedback helps us improve.
When reporting an issue, it is helpful to include:
We will acknowledge your report within 2 business days and aim to address reported issues within 30 days, or provide an explanation of why a longer timeframe is necessary and what alternatives are available in the interim.
Our website includes third-party content and embedded features that are not under our direct control. This includes:
We make a good-faith effort to select third-party vendors who prioritize accessibility and to specify accessibility requirements in our platform choices. However, we cannot guarantee third-party conformance and encourage you to report any third-party accessibility issues to us so we can relay concerns to those vendors.
If you are not satisfied with our response to an accessibility concern, you have the right to file a formal complaint with applicable authorities:
Complaints related to ADA Title III compliance for places of public accommodation (which includes businesses with public-facing websites) can be submitted to the U.S. Department of Justice Civil Rights Division:
For complaints related to federally assisted programs:
Iowa residents may also contact the Iowa Civil Rights Commission at icrc.iowa.gov. Residents of other states may contact their respective state civil rights agencies.
We strongly prefer to resolve accessibility issues directly before any formal complaint process. Please contact us first — we are genuinely committed to making this right.
For accessibility assistance, feedback, alternative format requests, or to report a barrier:
Accessibility Contact
Traer, Iowa
Phone / Text: (319) 529-3778
Email:
We respond to accessibility inquiries within 2 business days. If you need immediate assistance accessing information on our website, please call — we will assist you directly over the phone.